Population Growth and Housing Costs

Florida PMServices • June 30, 2023

Economic and Fiscal Policies and Rental Housing

Population Growth, Economic and Fiscal Policies and Rental Housing


No question that the driving force for economic development and real estate values is population growth. Of course population growth is also fueled by employment growth, primarily private sector employment growth. 


There are only two sources of population growth: natural increase and net migration. Natural increase is the excess of births over deaths and net migration is the excess of in-migrants over out-migrants. Most of Florida’s growth comes from net migration.


With a population of 21.5 million according to the 2020 census, Florida is the most populous state in the Southeastern United States, and the second-most populous state in the South behind Texas. Within the United States, it contains the highest percentage of people over 65 (17.3%), and the 8th fewest people under 18 (21.9%)



Between 2019 and 2020 the population of Florida grew from 20.9M to 21.2M, a 1.51% increase and its median household income grew from $55,660 to $57,703, a 3.67% increase. 


People move to Florida for different reasons. Low taxes, job opportunities and light regulatory and business friendly government are the most important ones. Other reasons are sunny weather, diverse population, quality of healthcare, excellent gastronomy and exciting attractions and World Class Cultural Events. 


Companies look to move to places where they can develop their business in a friendly environment, where they can hire great talent, have fair competition and fiscal policies and government regulations and achieve the implementation of what their strategic plan calles for. 


It is estimated that Florida has, as of July 1 2022, 10,257,426 housing units (a housing unit is a house, an apartment, a mobile home, a group of rooms, or a single room that is occupied (or if vacant, is intended for occupancy) as separate living quarters. Separate living quarters are those in which the occupants live and eat separately from any other persons in the building and which have direct access from the outside of the building or through a common hall). Of those it is estimated that 33.5% are rental units. 


When companies relocate or new businesses are created in Florida more job opportunities exist for those that are willing to relocate, creating greater demand for goods and services and better economic activity. Better economic activity creates more wealth and income opportunities for all, improving quality of life. More purchasing power results in more demand for good and services and therefore increase in cost, housing being one of them. That is why it is so important the economic policy of the Federal Reserve and the Fiscal Policies of the Federal, State and Local governments. If these policies are not the right ones to create economic activity and wealth, they result in additional unnecessary inflationary pressures that result in greater increase in the cost of goods and services. As we have seen in recent years, inflation rates have been the highest in almost 40 years. Food, supplies and services have increased in cost, also housing and rents and if salaries cannot keep up with these increases individuals and business lose purchasing power and can afford less goods and services and also “less house”. Not only tenants are affected. Landlords see maintenance and repair costs increase, property taxes and operating costs, forcing rents to go higher. In addition in Florida we have a property insurance crises, landlords have seen increases of up to 70% in insurance cost in one year. For the landlord to keep its investments and more importantly to keep investing, the investment has to make sense and be competitive with alternative investments. If Landlords stop investing in rental housing an acute shortfall of available units will take place, pushing rents even higher. Then it will fall in the hands of the government to provide affordable housing for the work force and so on. But this is not how capitalism works. 


Capitalism relies on private investment to fuel the economy, creating jobs, offer and demand for good and services and wealth. Therefore it is very important to maintain a friendly business and investment environment and sound economic and fiscal policies. Otherwise, inflationary forces will occur increases prices for all goods and services and lack of inventory of basic necessary items, including housing. 


If rents increase due to inflation and other market forces, this will not only affect Tenants but also Landlords. Tenants will face higher occupancy costs and landlords will not only face higher operating costs that in many cases cannot be balanced by the increases in rents but may also face higher vacancies and tenant turnover, decreasing profitability and return on the investment, even at higher rents. 


Tenants are facing a difficult situation because they are not seeing their income increase at the pace of the cost of basic items, including rents. This situation is affecting many families and is forcing many people to take two or three jobs, lowering quality of life. On the other hand Landlords want to maintain their return on their investment but are facing a different situation in many cases, even with the huge rent increases we have seen in recent months. 


Until governments really address the problems we have with affordable housing and fine tune their fiscal policies in tandem with a sound economic policy we may continue to see less capital moving into real estate investments and therefore less available housing units to cope with the existing and future rental demand. On the other hand we will continue to see more and more tenants downsizing, lowering quality of life or facing financial hardship. As long as job growth continues to be strong and unemployment low, salaries will continue to grow which will alleviate the pressure of higher costs. If at the same time inflation comes down as it seems is the latest trend, then we can see some offset on the cost of basic goods and services and a return to a more normal situation but it is imperative to have an affordable housing plan in place, as a true partnership between government and private sector.


Share this post

By Florida PMServices June 23, 2026
From the Law Offices of Heist, Weisse & Wolk, PLLC
By Florida PMServices June 10, 2026
Think again !!
By Florida PMServices June 9, 2026
Welcome to this month’s Investor Newsletter. With market conditions varying widely from one metro to the next, staying informed has never been more important. This edition dives into the shift away from a one-size-fits-all housing market, highlights the hidden value of assumable mortgages, and covers the SFR headlines worth watching this month. Let’s dive in! The Death of the “National Housing Market”: Why Local Knowledge Is the New Investor Edge For years, real estate investors could rely on a familiar narrative: the housing market is hot or the market is cooling. But in 2026, that headline is becoming less and less applicable as there is no longer just one housing market. Instead, there are thousands of local markets moving at different speeds. At the national level, housing appears more balanced than it has in years. According to Realtor.com’s Housing Market Report , April contract signings rose 4.5% year over year, while new listings reached their highest level since 2022. On paper, that suggests momentum is returning, but beneath the surface, the story can change by region, metro, and even ZIP code. Realtor.com found that performance across the top 50 U.S. metros varies widely, buyer activity is picking up in some areas, while others remain slow. In fact, many of the strongest-performing housing markets in early 2026 have been concentrated in the Midwest rather than the typically strongest Sun Belt region. A recent Fortune analysis noted that affordability and home pricing are helping Midwest markets outperform many southern metros in which are now facing softer demand and rising inventory. Rental performance is becoming just as localized too. The latest SFR Index found rent growth slowing significantly compared to prior years, with standalone SFR rents increasing just 0.8% year over year nationally in February. Meanwhile, some markets continue to stabilize while others face more pressure from new supply and affordability challenges. Additionally, according to a Yardi Matrix report , areas with more new construction, particularly in parts of the Sun Belt, are seeing weaker rent growth. Local market changes often show up first in property management data. Leasing activity, renewal rates, concessions, and tenant demand tend to change at the neighborhood level long before national housing reports reflect them. One area may remain highly competitive while a nearby neighborhood sees slower leasing activity. As an investor, it may be time to look beyond national headlines and even citywide trends when evaluating markets. You may want to look at where homes are leasing fastest and which neighborhoods are seeing new supply. Competitive edge may not come from choosing the right city, but from understanding the right block. As your property management company, we are here to help, so please reach out if you have any questions about your market. Did You Know: Assumable Mortgages Everything You Need to Know in 60 Seconds! What exactly is an assumable mortgage? Instead of getting a brand-new loan, the buyer takes over (or “assumes”) the seller’s existing mortgage, including the current interest rate, remaining balance, and loan terms. Not all loans qualify, but many FHA, VA, and USDA loans do, while most conventional loans do not. Who can use this? Real estate investors, homebuyers, and sellers can all benefit. For investors, assumable loans can be attractive when today’s interest rates are much higher than the seller’s existing loan rate. On the other side, it can also be used as a major selling point. Where can investors find this? Assumable mortgages can be found nationwide, but availability depends on the financing already attached to the property. Most conventional bank loans have a "due-on-sale" clause, which means they cannot be assumed. When is the best time to use this? These loans become especially valuable when current mortgage rates are much higher than rates from previous years. Assuming a mortgage at 3% instead of getting a new loan at 7% could dramatically reduce monthly payments for investors. Why does this matter? As a buyer, an assumable mortgage can help improve cash flow, lower financing costs, and make a property more attractive to future buyers. As a seller, it acts as a massive marketing tool. Offering a built-in low interest rate allows your property to stand out. Investor Takeaway: A low-rate assumable mortgage can be a valuable opportunity when buying AND a strong selling feature when it’s time to exit an investment. SFR Trending Headlines Stay Up to Date on the Hottest SFR News & Stories Are Single-Family Rentals Climbing While Apartments Slump? The Summer Pause : Why Zillow Says the Housing Recovery Just Hit a Wall Lizzo Offloads Her Beverly Hills Compound at a Massive $4M Discount Wall Street Is Betting $15 Billion on a Brand-New Wave of Housing Supply Why Ellen DeGeneres Just Listed Her $30M Eco-Farmhouse and Left for the UK Rate Update: We've Partnered with LendingOne to Bring You The Best DSCR Rates & Terms! DSCR Loan Advantages: Rates Often Lower Than Banks No Personal Income Requirement No Tax Returns Needed Not Reported on Credit Faster Closing Times Specialized Loans for Investors Only! To Inquire about Single Family Investor loans by email us at office@properties.rent Until Next Month! The Florida Property Management Services Team
Show More