Population Growth and Housing Costs

Florida PMServices • June 30, 2023

Economic and Fiscal Policies and Rental Housing

Population Growth, Economic and Fiscal Policies and Rental Housing


No question that the driving force for economic development and real estate values is population growth. Of course population growth is also fueled by employment growth, primarily private sector employment growth. 


There are only two sources of population growth: natural increase and net migration. Natural increase is the excess of births over deaths and net migration is the excess of in-migrants over out-migrants. Most of Florida’s growth comes from net migration.


With a population of 21.5 million according to the 2020 census, Florida is the most populous state in the Southeastern United States, and the second-most populous state in the South behind Texas. Within the United States, it contains the highest percentage of people over 65 (17.3%), and the 8th fewest people under 18 (21.9%)



Between 2019 and 2020 the population of Florida grew from 20.9M to 21.2M, a 1.51% increase and its median household income grew from $55,660 to $57,703, a 3.67% increase. 


People move to Florida for different reasons. Low taxes, job opportunities and light regulatory and business friendly government are the most important ones. Other reasons are sunny weather, diverse population, quality of healthcare, excellent gastronomy and exciting attractions and World Class Cultural Events. 


Companies look to move to places where they can develop their business in a friendly environment, where they can hire great talent, have fair competition and fiscal policies and government regulations and achieve the implementation of what their strategic plan calles for. 


It is estimated that Florida has, as of July 1 2022, 10,257,426 housing units (a housing unit is a house, an apartment, a mobile home, a group of rooms, or a single room that is occupied (or if vacant, is intended for occupancy) as separate living quarters. Separate living quarters are those in which the occupants live and eat separately from any other persons in the building and which have direct access from the outside of the building or through a common hall). Of those it is estimated that 33.5% are rental units. 


When companies relocate or new businesses are created in Florida more job opportunities exist for those that are willing to relocate, creating greater demand for goods and services and better economic activity. Better economic activity creates more wealth and income opportunities for all, improving quality of life. More purchasing power results in more demand for good and services and therefore increase in cost, housing being one of them. That is why it is so important the economic policy of the Federal Reserve and the Fiscal Policies of the Federal, State and Local governments. If these policies are not the right ones to create economic activity and wealth, they result in additional unnecessary inflationary pressures that result in greater increase in the cost of goods and services. As we have seen in recent years, inflation rates have been the highest in almost 40 years. Food, supplies and services have increased in cost, also housing and rents and if salaries cannot keep up with these increases individuals and business lose purchasing power and can afford less goods and services and also “less house”. Not only tenants are affected. Landlords see maintenance and repair costs increase, property taxes and operating costs, forcing rents to go higher. In addition in Florida we have a property insurance crises, landlords have seen increases of up to 70% in insurance cost in one year. For the landlord to keep its investments and more importantly to keep investing, the investment has to make sense and be competitive with alternative investments. If Landlords stop investing in rental housing an acute shortfall of available units will take place, pushing rents even higher. Then it will fall in the hands of the government to provide affordable housing for the work force and so on. But this is not how capitalism works. 


Capitalism relies on private investment to fuel the economy, creating jobs, offer and demand for good and services and wealth. Therefore it is very important to maintain a friendly business and investment environment and sound economic and fiscal policies. Otherwise, inflationary forces will occur increases prices for all goods and services and lack of inventory of basic necessary items, including housing. 


If rents increase due to inflation and other market forces, this will not only affect Tenants but also Landlords. Tenants will face higher occupancy costs and landlords will not only face higher operating costs that in many cases cannot be balanced by the increases in rents but may also face higher vacancies and tenant turnover, decreasing profitability and return on the investment, even at higher rents. 


Tenants are facing a difficult situation because they are not seeing their income increase at the pace of the cost of basic items, including rents. This situation is affecting many families and is forcing many people to take two or three jobs, lowering quality of life. On the other hand Landlords want to maintain their return on their investment but are facing a different situation in many cases, even with the huge rent increases we have seen in recent months. 


Until governments really address the problems we have with affordable housing and fine tune their fiscal policies in tandem with a sound economic policy we may continue to see less capital moving into real estate investments and therefore less available housing units to cope with the existing and future rental demand. On the other hand we will continue to see more and more tenants downsizing, lowering quality of life or facing financial hardship. As long as job growth continues to be strong and unemployment low, salaries will continue to grow which will alleviate the pressure of higher costs. If at the same time inflation comes down as it seems is the latest trend, then we can see some offset on the cost of basic goods and services and a return to a more normal situation but it is imperative to have an affordable housing plan in place, as a true partnership between government and private sector.


Share this post

By Florida PMServices May 18, 2025
Keeping up with advances in technology
By Florida PMServices October 13, 2024
In the world of property management, insurance is one of the critical elements that ensure both the landlord’s and the property management company's protection from potential risks and liabilities. One of the common practices in property management is for the management company to be named as an "additional insured" on the landlord’s liability insurance policy. But what exactly does this mean, and what requirements must be met for a property management company to be added as an additional insured? This blog will delve into what it means to be an additional insured, the benefits and coverages it provides, and the steps involved for a property management company to be included in a landlord’s liability insurance. What is an Additional Insured? An "additional insured" is a person or entity that is covered under someone else's insurance policy. In the context of property management, this means that the property management company is protected under the landlord's insurance policy in case of claims or lawsuits related to the management of the property. By being named as an additional insured, the property management company receives many of the same protections as the landlord, particularly when it comes to liability claims. For instance, if a tenant or visitor is injured on the property and decides to file a lawsuit, both the landlord and the property management company could be named in the lawsuit. If the property management company is listed as an additional insured, the insurance policy will provide coverage for both parties in defending against the claim, thus reducing the property manager’s potential exposure to financial loss. Why Should a Property Management Company Be Added as Additional Insured? Adding a property management company as an additional insured is a common industry practice and offers several advantages for both landlords and property managers. Protection Against Liability Claims: One of the primary reasons to add a property management company as an additional insured is to protect them from potential liability claims. Since property managers are responsible for handling various aspects of the property, from repairs and maintenance to tenant relations, they are at risk of being named in lawsuits. As an additional insured, the property management company is shielded from these risks and can rely on the landlord’s insurance policy to handle claims related to their activities. Risk Mitigation: Having a property management company named as an additional insured helps mitigate risks for both the landlord and the property manager. It ensures that there is adequate coverage for potential claims that could arise from the property’s day-to-day management. This reduces the likelihood of disputes between landlords and property managers over who is liable for a particular claim, streamlining the process for addressing legal matters. Cost Savings: If a property management company is added as an additional insured, they do not need to carry separate liability insurance for that specific property. This can result in cost savings for the management company, which can be passed on to landlords in the form of reduced management fees. Of course, property management companies must carry their own general liability and professional liability insurance policies but being named as additional insured on a landlord's liability policy avoids the need of carrying a liability policy for that specific property which results in savings of operating costs and therefore provides the abiity for the management company to pass on those savings to the landlord in the form of lower management fees. What Coverages are Provided When a Property Management Company is Named as Additional Insured? When a property management company is added as an additional insured, they receive coverage for a wide range of potential claims and liabilities, including: General Liability Coverage: This is the core coverage that a property management company benefits from as an additional insured. General liability insurance covers bodily injury and property damage that occurs on the rental property. For example, if a tenant trips and falls due to a poorly maintained stairway, and both the landlord and property management company are sued, the insurance policy will cover the costs of defending the lawsuit, as well as any potential settlements or judgments. Property Damage Claims : If damage occurs to a tenant’s property or personal belongings due to the negligence of the property manager (for instance, a leak that was not promptly repaired), the additional insured coverage can protect the management company from liability. Legal Defense Costs: In the event that a property management company is sued, the insurance policy will cover legal defense costs, including attorney fees, court costs, and any other related expenses. This is particularly important as legal fees can quickly add up, even if the property manager is ultimately not found liable. Errors and Omissions (E&O): In most cases E&O coverage is provided as a separate liability policy that is obtained by the property management company at no cost to the landlord Requirements for Adding a Property Management Company as Additional Insured  For a property management company to be added as an additional insured, several steps and requirements need to be met: Landlord Consent: The landlord must first agree to include the property management company as an additional insured on their insurance policy. This is typically negotiated as part of the property management agreement. It is in the best interest of both parties, as it ensures comprehensive coverage for any incidents that occur on the property. Endorsement: Adding a property management company as an additional insured usually requires an endorsement to be added to the landlord’s existing policy. This endorsement officially extends the coverage to include the management company. The landlord must request this endorsement from their insurance provider, and there may be a small fee associated with adding it. Policy Limits and Coverage Types: It is essential that the landlord’s policy has adequate limits and the right types of coverage. Property management companies should ensure that the policy includes sufficient general liability coverage, as well as coverage for property damage, bodily injury, and other risks specific to the management of rental properties. Verification and Documentation: Once the property management company is added as an additional insured, it is important to obtain a certificate of insurance (COI) from the landlord’s insurance provider. This document serves as proof that the management company is covered and can be kept on file for reference. Property managers should periodically verify that the coverage remains active and up-to-date, particularly when policies are renewed or if the landlord changes insurers. Adding a property management company as an additional insured on a landlord’s liability insurance policy is a crucial step in mitigating risks and ensuring comprehensive protection for both parties. By understanding what additional insured status means, what coverages it provides, and the steps involved in obtaining this coverage, property management companies can better protect themselves from potential liabilities and provide landlords with greater peace of mind. For landlords, including their property management company as an additional insured is a relatively simple process that can prevent costly legal battles and ensure seamless management of their rental properties. As with all aspects of property management, clear communication and well-defined agreements are key to protecting both parties and ensuring the long-term success of the property management relationship.
By Florida PMServices September 13, 2024
This is a subtitle for your new post
Show More