5 Steps to Advertising Your Boca Raton Rental Property
Florida PMServices • November 1, 2019

Effective rental property advertising can help you attract great tenants quickly, limiting your vacancy time and expense. To really maximize your advertising strategy, you need to know where to find the most qualified renters, and how to appeal to them.
Start with these five steps to advertising your Boca Raton rental property.
Step 1: Price it Right
Every advertisement should include the rental price. If you advertise your home without including the price, tenants aren’t going to know if it’s in their budget, and you’ll have a flood of phone calls and messages asking for cost details. The price has to accurately reflect the market and your investment’s rental value. Pricing it too low is obviously a bad idea; you’ll lose money and you’ll have a hard time raising the rent to market rates going forward. But, a lot of landlords don’t realizing that pricing a rental home too high can also cost money. An overpriced home will be vacant longer, and good tenants who know what homes are worth will look elsewhere.
Step 2: Take Good Photos
Prospects are going to look at a listing’s photos before they read a description. Make sure the pictures are clear, accurate, and highlight your home’s best features. It’s great if you can get a professional photographer, but if you can’t, make sure you pay attention to lighting. You want to inspire prospective tenants to come and see your property. Photos are a huge part of advertising your rental home.
Step 3: Use Online Advertising
There’s still something to be said for yard signs, word of mouth, and even pretty flyers that can be handed out or hung up on community boards. But, online advertising is your best bet at having a fast and successful leasing period. The best tenants are checking sites like Zillow, Trulia, HotPads, Rentals.com, and even Craigslist. Make sure you have an attention-grabbing online ad that can be used on a number of sites.
Step 4: Be Responsive
Prepare to answer your phone and check your emails. Well-qualified tenants have a lot of options when it comes to rental properties, and if they can’t get in touch with you, they won’t keep trying. They’ll simply move onto the next property. So, answer your phone and return messages promptly. Follow up with prospects who got in touch with you and find out if they’re ready to see the property. It’s important to be proactive and responsive when you’re renting out a property.
Step 5: Make Showings Easy
Good tenants are busy and they won’t have the patience to play tag when it’s time to schedule a showing. Make sure you’re available when they’re available, which will usually be nights and weekends. If you cannot make time to show your house in person, invest in some technology that allows you to put a secure lockbox on the property so tenants can let themselves in and have a look around. The goal is to make it convenient.
One of the best resources when it comes to advertising a rental property is a professional Boca Raton property management company. We have a lot of experience when it comes to leasing and advertising rental homes, and we’d love to share it with you. Contact us
at Florida Property Management Services.
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In the world of property management, insurance is one of the critical elements that ensure both the landlord’s and the property management company's protection from potential risks and liabilities. One of the common practices in property management is for the management company to be named as an "additional insured" on the landlord’s liability insurance policy. But what exactly does this mean, and what requirements must be met for a property management company to be added as an additional insured? This blog will delve into what it means to be an additional insured, the benefits and coverages it provides, and the steps involved for a property management company to be included in a landlord’s liability insurance. What is an Additional Insured? An "additional insured" is a person or entity that is covered under someone else's insurance policy. In the context of property management, this means that the property management company is protected under the landlord's insurance policy in case of claims or lawsuits related to the management of the property. By being named as an additional insured, the property management company receives many of the same protections as the landlord, particularly when it comes to liability claims. For instance, if a tenant or visitor is injured on the property and decides to file a lawsuit, both the landlord and the property management company could be named in the lawsuit. If the property management company is listed as an additional insured, the insurance policy will provide coverage for both parties in defending against the claim, thus reducing the property manager’s potential exposure to financial loss. Why Should a Property Management Company Be Added as Additional Insured? Adding a property management company as an additional insured is a common industry practice and offers several advantages for both landlords and property managers. Protection Against Liability Claims: One of the primary reasons to add a property management company as an additional insured is to protect them from potential liability claims. Since property managers are responsible for handling various aspects of the property, from repairs and maintenance to tenant relations, they are at risk of being named in lawsuits. As an additional insured, the property management company is shielded from these risks and can rely on the landlord’s insurance policy to handle claims related to their activities. Risk Mitigation: Having a property management company named as an additional insured helps mitigate risks for both the landlord and the property manager. It ensures that there is adequate coverage for potential claims that could arise from the property’s day-to-day management. This reduces the likelihood of disputes between landlords and property managers over who is liable for a particular claim, streamlining the process for addressing legal matters. Cost Savings: If a property management company is added as an additional insured, they do not need to carry separate liability insurance for that specific property. This can result in cost savings for the management company, which can be passed on to landlords in the form of reduced management fees. Of course, property management companies must carry their own general liability and professional liability insurance policies but being named as additional insured on a landlord's liability policy avoids the need of carrying a liability policy for that specific property which results in savings of operating costs and therefore provides the abiity for the management company to pass on those savings to the landlord in the form of lower management fees. What Coverages are Provided When a Property Management Company is Named as Additional Insured? When a property management company is added as an additional insured, they receive coverage for a wide range of potential claims and liabilities, including: General Liability Coverage: This is the core coverage that a property management company benefits from as an additional insured. General liability insurance covers bodily injury and property damage that occurs on the rental property. For example, if a tenant trips and falls due to a poorly maintained stairway, and both the landlord and property management company are sued, the insurance policy will cover the costs of defending the lawsuit, as well as any potential settlements or judgments. Property Damage Claims : If damage occurs to a tenant’s property or personal belongings due to the negligence of the property manager (for instance, a leak that was not promptly repaired), the additional insured coverage can protect the management company from liability. Legal Defense Costs: In the event that a property management company is sued, the insurance policy will cover legal defense costs, including attorney fees, court costs, and any other related expenses. This is particularly important as legal fees can quickly add up, even if the property manager is ultimately not found liable. Errors and Omissions (E&O): In most cases E&O coverage is provided as a separate liability policy that is obtained by the property management company at no cost to the landlord Requirements for Adding a Property Management Company as Additional Insured For a property management company to be added as an additional insured, several steps and requirements need to be met: Landlord Consent: The landlord must first agree to include the property management company as an additional insured on their insurance policy. This is typically negotiated as part of the property management agreement. It is in the best interest of both parties, as it ensures comprehensive coverage for any incidents that occur on the property. Endorsement: Adding a property management company as an additional insured usually requires an endorsement to be added to the landlord’s existing policy. This endorsement officially extends the coverage to include the management company. The landlord must request this endorsement from their insurance provider, and there may be a small fee associated with adding it. Policy Limits and Coverage Types: It is essential that the landlord’s policy has adequate limits and the right types of coverage. Property management companies should ensure that the policy includes sufficient general liability coverage, as well as coverage for property damage, bodily injury, and other risks specific to the management of rental properties. Verification and Documentation: Once the property management company is added as an additional insured, it is important to obtain a certificate of insurance (COI) from the landlord’s insurance provider. This document serves as proof that the management company is covered and can be kept on file for reference. Property managers should periodically verify that the coverage remains active and up-to-date, particularly when policies are renewed or if the landlord changes insurers. Adding a property management company as an additional insured on a landlord’s liability insurance policy is a crucial step in mitigating risks and ensuring comprehensive protection for both parties. By understanding what additional insured status means, what coverages it provides, and the steps involved in obtaining this coverage, property management companies can better protect themselves from potential liabilities and provide landlords with greater peace of mind. For landlords, including their property management company as an additional insured is a relatively simple process that can prevent costly legal battles and ensure seamless management of their rental properties. As with all aspects of property management, clear communication and well-defined agreements are key to protecting both parties and ensuring the long-term success of the property management relationship.