5 Steps to Advertising Your Boca Raton Rental Property
Florida PMServices • November 1, 2019

Effective rental property advertising can help you attract great tenants quickly, limiting your vacancy time and expense. To really maximize your advertising strategy, you need to know where to find the most qualified renters, and how to appeal to them.
Start with these five steps to advertising your Boca Raton rental property.
Step 1: Price it Right
Every advertisement should include the rental price. If you advertise your home without including the price, tenants aren’t going to know if it’s in their budget, and you’ll have a flood of phone calls and messages asking for cost details. The price has to accurately reflect the market and your investment’s rental value. Pricing it too low is obviously a bad idea; you’ll lose money and you’ll have a hard time raising the rent to market rates going forward. But, a lot of landlords don’t realizing that pricing a rental home too high can also cost money. An overpriced home will be vacant longer, and good tenants who know what homes are worth will look elsewhere.
Step 2: Take Good Photos
Prospects are going to look at a listing’s photos before they read a description. Make sure the pictures are clear, accurate, and highlight your home’s best features. It’s great if you can get a professional photographer, but if you can’t, make sure you pay attention to lighting. You want to inspire prospective tenants to come and see your property. Photos are a huge part of advertising your rental home.
Step 3: Use Online Advertising
There’s still something to be said for yard signs, word of mouth, and even pretty flyers that can be handed out or hung up on community boards. But, online advertising is your best bet at having a fast and successful leasing period. The best tenants are checking sites like Zillow, Trulia, HotPads, Rentals.com, and even Craigslist. Make sure you have an attention-grabbing online ad that can be used on a number of sites.
Step 4: Be Responsive
Prepare to answer your phone and check your emails. Well-qualified tenants have a lot of options when it comes to rental properties, and if they can’t get in touch with you, they won’t keep trying. They’ll simply move onto the next property. So, answer your phone and return messages promptly. Follow up with prospects who got in touch with you and find out if they’re ready to see the property. It’s important to be proactive and responsive when you’re renting out a property.
Step 5: Make Showings Easy
Good tenants are busy and they won’t have the patience to play tag when it’s time to schedule a showing. Make sure you’re available when they’re available, which will usually be nights and weekends. If you cannot make time to show your house in person, invest in some technology that allows you to put a secure lockbox on the property so tenants can let themselves in and have a look around. The goal is to make it convenient.
One of the best resources when it comes to advertising a rental property is a professional Boca Raton property management company. We have a lot of experience when it comes to leasing and advertising rental homes, and we’d love to share it with you. Contact us
at Florida Property Management Services.
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Welcome to this month’s Investor Newsletter. With market conditions varying widely from one metro to the next, staying informed has never been more important. This edition dives into the shift away from a one-size-fits-all housing market, highlights the hidden value of assumable mortgages, and covers the SFR headlines worth watching this month. Let’s dive in! The Death of the “National Housing Market”: Why Local Knowledge Is the New Investor Edge For years, real estate investors could rely on a familiar narrative: the housing market is hot or the market is cooling. But in 2026, that headline is becoming less and less applicable as there is no longer just one housing market. Instead, there are thousands of local markets moving at different speeds. At the national level, housing appears more balanced than it has in years. According to Realtor.com’s Housing Market Report , April contract signings rose 4.5% year over year, while new listings reached their highest level since 2022. 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Assuming a mortgage at 3% instead of getting a new loan at 7% could dramatically reduce monthly payments for investors. Why does this matter? As a buyer, an assumable mortgage can help improve cash flow, lower financing costs, and make a property more attractive to future buyers. As a seller, it acts as a massive marketing tool. Offering a built-in low interest rate allows your property to stand out. Investor Takeaway: A low-rate assumable mortgage can be a valuable opportunity when buying AND a strong selling feature when it’s time to exit an investment. SFR Trending Headlines Stay Up to Date on the Hottest SFR News & Stories Are Single-Family Rentals Climbing While Apartments Slump? 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Florida HB 803 is a new law that exempts certain residential construction work valued under $7,500 from building permit requirements, effective July 1, 2026. This law aims to simplify the permitting process and reduce delays for small home improvement projects. Resources: Florida House Adam & Reese Attorneys Overview of Florida HB 803 Florida HB 803 is a new law that significantly changes the building permit requirements for residential construction in Florida. It is set to take effect on July 1, 2026. Key Provisions Permit Exemption: Residential construction work valued under $7,500 is exempt from building permit requirements. Local Government Limitations: Local officials are restricted from inspecting exempted work. Temporary Structures: The law allows for certain temporary hurricane or flood protection walls to be built without a permit. Additional Changes Private Provider Authority: Expands the role of private providers in the permitting process, reducing local oversight. Homeowners' Associations: Prohibits HOAs from requiring permits for architectural reviews of proposed improvements. Permit Review Deadlines: Introduces mandatory deadlines for permit reviews, aiming to speed up the process. Important Considerations Written Request: Homeowners or contractors must submit a written request for exemption to the local enforcement agency. Prohibition on Project Splitting: Projects cannot be divided into smaller components to evade the $7,500 threshold. Exclusions: The exemption does not apply to electrical, plumbing, mechanical, gas, or structural work. This law aims to streamline the permitting process, reduce costs, and encourage home improvement projects across Florida. Very Important to remember: Under Florida HB 803, residential construction work valued under $7,500 is exempt from building permits, except for electrical, plumbing, mechanical, gas, or structural work, which still require permits regardless of cost. The exemption also does not apply to properties in flood hazard areas










